Public Relations for Career & Business Success
Date and Duration: Saturday, August 1- Sunday, August 23, 2020. Online induction is
scheduled for Saturday, July 25. If you enrol for the online class, you meet the resource persons online at the weekends and do your personal study during the weekdays. If you enrol for the in-person class, you will receive your training in a physical classroom in Ikeja, Lagos at the weekends. The alternative study arrangement is a five-day intensive class that begins on Monday, August 3 and ends on Friday, August 7, 2020 or another five-day intensive class that begins on Monday, August 17 and ends on Friday, August 21, 2020. The five-day classes will hold at our workshop hall at 17 Toyin Street in Ikeja, Lagos. Call 08023249654 if you have any question. The Programme Director, Dr. Peter Ogudoro will personally attend to you.
Course Objective: By the end of the course, beneficiaries will be able to set up and run
thriving Public Relations departments and consultancies and manage their clients’ image and reputations excellently. Successful completion of the course will enable the beneficiaries to apply successfully for professional membership of the Nigerian Institute of Public Relations, the body that regulates the profession in Nigeria and awards practice licence. Beneficiaries of the programme will also be able to write international exams such as IELTS, and TOEFL successfully and develop irresistable portfolios for acceptance into postgraduate and work/relocation programmes abroad. People running organizations such as schools that are currently experiencing challenges following the disruptions associated with covid-19 will acquire the tools for navigating their way out of such challenges and get on the path of sustainable growth. Promising young people will use the opportunity of the programme to prepare and sit for SAT/ACT and acquire the credentials they need to gain admission for university education in the USA.
I. Communication Psychology, IELTS/TOEFL/SAT/ACT and grooming for Study/Work Abroad
II. Trends Monitoring and Analysis
III. Public Relations Theory and Practice
IV. Public Relations Policy, Planning and Strategy
V. Events Management including innovative and ground-breaking approaches to the
introduction and accelerated diffusion of new products
VI. Public Relations Ethics and Media Law
VII. Communication & Media Principles, Theories and Industry (covering Speech
Writing and Presentation as well as how to prepare various media tools such as Press
Release, Media Statement, Personality/Organization profile, and Rejoinder)
VIII. Professional Issues, Risk and Crisis Management
IX. Branding, 21 st Century Marketing and Advertising
X. Self-Management for Global Competitiveness
XI. Public Relations System in Government, commercial and Non-Commercial Organizations
XII. Professional Etiquette and Business Grooming
XIII. Entrepreneurship, Networking and Social Capital Formation principles
XIV. Business set up tools and Life-Long learning
Faculty: Dr. Peter Ogudoro who holds a PhD in Education, Career Management, and Development Communication from the University of Reading, UK and an alumnus of Austria’s Centre for Innovation in Education will lead the faculty. See details of his profile at www.smartcareers.solutions/programme-director . He will be joined by his colleagues from universities and businesses in the UK, Finland, and USA.
Who can Benefit? Everyone aspiring to become a professional Public Relations practitioner
with licence to practice and individuals seeking guaranteed success in business of any kind. The course is highly recommended for leaders and potential leaders who desire to acquire the skills for self and business promotion in pursuit of phenomenal growth and global competitiveness. Teachers, school owners, lawyers, doctors, engineers, and professionals in other fields wishing to create flourishing business empires and social enterprises as well as political dynasties will find the course very rewarding. You need a minimum of HND to be accepted into the programme which will end with a professional examination. Those who pass the exam, will be awarded a Professional Diploma which they can use to apply and obtain professional licence to practice Public Relations as Consultants, serving both local and international clients. The course usually takes two years to complete but this is a special fast track route meant for graduates of tertiary institutions. The successful completion of the programme amounts to adding another profession in high demand to one’s profile with positive implications for one’s financial security and acceptance into postgraduate (including PhD placement) programmes in Europe, USA and Canada. Self-motivated individuals who are more than 20 years old with lower academic credentials can be accepted into the programme. Undergraduates and university education aspirants who are competent users of English Language and who aspire to study and work abroad are also welcome to join the class which will additionally, prepare them for SAT/ACT at no extra cost.
Course Fee: N148,520 only. See bank account details for payment at www.smartcareers.solutions/payment. The fee has been made so low to ensure that you and as many other Nigerians as possible pick up the tools for financial comfort. This low fee which is a small fraction of the commercial value of the programme has been made possible by a scholarship fund sponsored by Dr Peter Ogudoro and his firm which is facilitating the event as their direct contribution towards a dramatic improvement of the lot of disadvantaged individuals and other vulnerable groups in Nigeria. It is their hope that you will give back to society as you benefit from the training and make progress in your career. Payments received latest Wednesday, July 8, 2020 will receive further discount of 20%, reducing the fee to only N118,816. Call 08023249654 if you have any question.
Course Venue: Online or in a physical classroom in Ikeja, Lagos depending on your choice as explained above (see Date and Duration). This means you can benefit from the course no matter where you live in the world and despite constraints of time and distance.
Enrolment: To secure a space, complete an enrolment form at www.smartcareers.solutions/enrolment after making payment for the course. To benefit maximally from the course, enrol latest Friday, July 24, 2020, but make your payment latest July 8 if you desire to pay the lowest fee possible. For payment, see bank account details at .
For Inquiries: Call +2348023249654 (8am-6pm any day)
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